After nearly 10 years working for others in the advertising and digital creative industry, I was
frustrated with the lack of focus on creating products for the humans that use them. Instead,
focusing on building things to satisfy our own and the clients egos.
I started a business
(initially trading under my own name, you can see my consultation site here
) before creating Built for humans - which in its own way is the manifestation of my own
ethos.
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